BizReport : January 15, 2008 Archive

January 15, 2008 Archive

Email Marketing | January 15, 2008

Frequency of email rose during holiday period

The frequency at which online retailers sent emails to consumers rose during the recent holiday period, with almost a quarter increasing their email volumes by over 100 percent. >>

Search Marketing | January 15, 2008

Consumers crave online CPG product information

Many consumers are actively searching for CPG product information online, according to a survey by lead-generation firm Prospectiv, but a surprisingly high number say they often cannot find the information they are seeking. >>

Research | January 15, 2008

Many marketers to change ad agency this year

The Chief Marketing Officer Council’s recently released annual forecast predicts that, in 2008, many marketers will be changing strategies to focus more on online activity. This process, they found, will also see many marketers changing their advertising agencies. >>

Advertising | January 15, 2008

AdReady makes display ads simple

If you're looking for a way to expand your reach but don't have a lot of expendable cash the ad platform from AdReady could be the solution. Since the launch in October local advertisers and national brands have made strides onto the Internet with the ready-made ad platform. >>

Trends & Ideas | January 15, 2008

Nielsen tracks 2007 trends

2007 may be over but there is much to learn from the past year for online marketers. To help with that Nielsen//Netratings has released a look-behind to track the trends that were in 2007. The research firm tracked everything from popular television shows to how advertisers spent their money during '07. >>

E-commerce | January 15, 2008

comScore: Holiday shopping season was "robust"

For France and the UK the holiday shopping season proved to have quite a few benefits for online retailers. According to the metrics firm the season peaked in the first half of December for most etailers. >>