BizReport : January 13, 2008 - January 19, 2008 Archive

January 13, 2008 - January 19, 2008 Archive

Research | January 19, 2008

Marketers to increase web analytics spend in 2008

Many businesses are planning to increase their web analytics budgets during 2008, most of which will be invested in training and staffing, according to a new study by the Web Analytics Association. >>

Social Marketing | January 19, 2008

MySpace leads, Facebook follows

Over three-quarters of social-networking traffic in the U.S. went to MySpace during 2007, according to new data released by online intelligence service, Hitwise. >>

Mobile Marketing | January 18, 2008

Jupiter: Mobile search and display to reach 1.2 billion Euros

Marketers can expect to see a lot more from mobile marketing efforts over the next four years but it may not be enough. A new study from Jupiter Research predicts that by 2012 mobile search advertising and mobile display advertising will reach more than 1.2 billion Euros. >>

Research | January 18, 2008

2008 ad spend will be faster in 2nd half

The change will be only about 1%, but a recent forecast from TNS Media Intelligence suggests that the second half of 2008 will have a larger ad spend than the first half of the year. Researchers predict that online ad spending will increase 4.2% overall for the year; in the first half of the year the advertising spend will increase 3.6%. >>

Advertising | January 18, 2008

New ad network targets university students

College-aged consumers are one of the most sought after demographics in the world because of their free time and expendable cash. A new vertical ad network promises to give advertisers a better reach into the demographic. >>

Research | January 17, 2008

Online ads to overtake TV ads by 2010

The Internet Advertising Bureau predicts that Internet advertising could surpass television marketing as early as next year. >>

Email Marketing | January 17, 2008

Consumers remain unhappy with business email

Return Path’s 2007 Holiday Email Survey has been released and the data suggests that consumers are becoming savvy inbox managers and businesses that continue to churn out unrefined email campaigns could find themselves labeled as spammers. >>

Advertising | January 17, 2008

Gigya puts widgets in ad network

Advertising networks can be a huge help to many marketers. Because so much ad space is "left-over" each year, networks allow marketers to buy remnant inventory easily and can put their ads before more users. A new ad network puts a new spin on the trend by creating a widget network. >>

Email Marketing | January 17, 2008

Acxiom offers authentication for email

New trends in email marketing will likely help legitimate marketers increase the ROI of email campaigns while at the same time helping consumers identify legitimate emails and weed out SPAM messages. Authentication tools are the best options and a new tool from Acxiom offers authentication to decrease email fraud. >>

Advertising | January 17, 2008

Marketers can analyze ads for better performance

As the online advertising industry continues to evolve marketers need to know a lot more than just where the ads will appear. Marketers need to know how users are engaging with ads, what sites lead them to ecommerce or product hubs and how social networks can help their ROI. A new tool could help marketers analyze ads for the best return on investment. >>

Mobile Marketing | January 16, 2008

Text most popular ad format for mobile

Marketers aren’t using podcasts and video for mobile advertising to the extent they were earlier last year, according to new survey results from Advertiser Perceptions. >>

Search Marketing | January 16, 2008

Grayboxx mixes up local search and user reviews

Earlier this week, local search website Grayboxx concluded its national trial period and launched their enhanced service nationwide, including all major U.S. cities. >>

Research | January 16, 2008

Rising gas prices push consumers online

Retailers need to step up their direct-to-consumer operations as gas prices bite and consumers look for ways to save money, including shopping online. >>

Search Marketing | January 16, 2008

Matching ads with patterns, not keywords

Contextual ad company Proximic has announced big news. Not only has it scored an ad inventory to die for, but it’s also put a new spin on contextual advertising. >>

Research | January 16, 2008

Why health marketers should embrace social platforms

Health marketers may get an unexpected boost from social networking platforms. That is the word from a recent iCrossing report which indicates that the Internet in general and social hubs in particular may be a big influence over consumer decisions when it comes to their health care, health planning and health research. >>

Mobile Marketing | January 16, 2008

In-Stat: Mobile to slow in '08

The marketing world is buzzing about the possibilities for mobile advertising, but at least one forecast indicates that mobile marketing may be up for a rough road over the next twelve months. According to a recent In-Stat report, mobile implementation will slow by more than 5% in 2008. >>

E-commerce | January 16, 2008

Toolbar puts coupons at shoppers fingertips

If you want to attract more online shoppers, you want to give them a reason to shop online. The best reason is usually an offer - a percentage off, free shipping or a dollar off offer. Some shoppers will look for these offers for hours but a new tool could shave some of that "search" time - and bring more shoppers to your etailing site. >>

Email Marketing | January 15, 2008

Frequency of email rose during holiday period

The frequency at which online retailers sent emails to consumers rose during the recent holiday period, with almost a quarter increasing their email volumes by over 100 percent. >>

Search Marketing | January 15, 2008

Consumers crave online CPG product information

Many consumers are actively searching for CPG product information online, according to a survey by lead-generation firm Prospectiv, but a surprisingly high number say they often cannot find the information they are seeking. >>

Research | January 15, 2008

Many marketers to change ad agency this year

The Chief Marketing Officer Council’s recently released annual forecast predicts that, in 2008, many marketers will be changing strategies to focus more on online activity. This process, they found, will also see many marketers changing their advertising agencies. >>

Advertising | January 15, 2008

AdReady makes display ads simple

If you're looking for a way to expand your reach but don't have a lot of expendable cash the ad platform from AdReady could be the solution. Since the launch in October local advertisers and national brands have made strides onto the Internet with the ready-made ad platform. >>

Trends & Ideas | January 15, 2008

Nielsen tracks 2007 trends

2007 may be over but there is much to learn from the past year for online marketers. To help with that Nielsen//Netratings has released a look-behind to track the trends that were in 2007. The research firm tracked everything from popular television shows to how advertisers spent their money during '07. >>

E-commerce | January 15, 2008

comScore: Holiday shopping season was "robust"

For France and the UK the holiday shopping season proved to have quite a few benefits for online retailers. According to the metrics firm the season peaked in the first half of December for most etailers. >>

Research | January 14, 2008

Study: Consumers are concerned with "sustainability"

Don't ignore all of the press that green products are getting. According to a recent study from Information Resources, Inc., about half of US consumers consider sustainability when choose consumer packaged goods (CPG). >>

Mobile Marketing | January 14, 2008

GfK NOP: 78 million watched mobile ad in Q4

Mobile ads may be catching on at a faster clip than researchers previously thought. According to a recent study from mobile entertainment company Limbo and research firm GfK NOP, 78 million mobile ads were viewed in the last three months of 2007. >>

Trends & Ideas | January 14, 2008

Kelsey Group predicts more directories to go online

One trend that marketers are likely to see more of is that local directories will continue moving online in 2008. According to a recent report from the Kelsey Group more ad dollars will continue to move online for yellow pages providers as they try to rebound from a print slump. >>