BizReport : January 10, 2008 Archive

January 10, 2008 Archive

Research | January 10, 2008

Americans buy more travel online than offline

Last year, more American travelers purchased their travel online than offline, according to a recent survey. >>

Advertising | January 10, 2008

BET launches African-American ad network

A new vertical ad network, launched this week by Black Entertainment Networks, will enable advertisers to more effectively target online urban and African-American communities. >>

Search Marketing | January 10, 2008

SpaceTime 1.0 launches 3-D browsing tool

Users wanting a better connection with their favorite places online will likely be drawn to a new portal called SpaceTime 1.0. The browser, launched this week, allows users to browse in a 3-dimensional environment which will likely encourage higher engagement levels - a good thing for users and advertisers alike. >>

Trends & Ideas | January 10, 2008

MIVA launches ALOT toolbar

A new toolbar from MIVA could help websites increase traffic and help advertisers increase revenue. Called ALOT, the toolbar, created by direct marketing services provider MIVA, adds interactive elements to websites and web properties, search and start pages. >>

Advertising | January 10, 2008

Ad platform to target second-generation Hispanics

A digital marketing platform is in the works between MSN Latino and MRM Worldwide, the direct marketing entity of McCann WorldGroup. The platform will allow marketers to better target second-generation Hispanics in the US, a highly sought-after demographic. >>

Advertising | January 10, 2008

Uproar at Google AdSense referral program changes

Unless you are in North America, Latin America or Japan you will no longer be able to take part in the AdSense referral program. If you’re lucky enough to be operating from within the aforementioned countries your income from AdSense referrals is about to be severely stunted. >>