BizReport : January 9, 2008 Archive

January 9, 2008 Archive

Advertising | January 09, 2008

Niche ad network bursts onto the scene

A new ad network, targeting mothers, has been launched to give marketers better access to high quality websites devoted to the needs of women with children. >>

Search Marketing | January 09, 2008

Google takes OCR to new level

A new world of search could be opened up if Google acts on a recent patent application covering the recognition and use of text contained in images and videos. >>

Blogs & Content | January 09, 2008

Business not yet embracing Web 2.0

A global survey of business executives has found that security and governance concerns are hindering the uptake of Web 2.0 tools within the business community. >>

Viral Marketing | January 09, 2008

GoFish, MTV to provide premium content

MTV is moving into the online video realm even more than they have been in the past. This week the music video powerhouse announced plans to partner with video provider GoFish to serve premium video content to users in an ad-based platform. >>

Search Marketing | January 09, 2008

Hitwise: Google has 65% of search queries

Researching holiday purchases brought an influx of customer to the web in December. According to the latest research from Hitwise, more than half of those consumers chose to use Google's search engine. >>

Social Marketing | January 09, 2008

Channel Intelligence, BazaarVoice bring reviews to marketers

Buzz can build big businesses, as many marketers have found. Social networks are one way to build buzz; user reviews are another. A new partnership between Channel Intelligence and BazaarVoice makes it easier for marketers to reach consumers through user reviews. >>