BizReport : January 8, 2008 Archive

January 8, 2008 Archive

Email Marketing | January 08, 2008

Jupiter: Email marketing spend to increase 75%

Email may not be a huge buzzword any longer, what with social networks, user-generated content and online video. But that doesn't mean email is dead. According to a recent Jupiter Research report email marketing is set to grow 75% by 2012, to reach $2.1 billion. >>

Research | January 08, 2008

Forrester: European broadband penetration to reach 71% by 2013

More users in Europe want fast Internet access. According to a recent report from Forrester research broadband access will reach 71% in Europe by 2013; currently about 44% of European households have broadband access. >>

Advertising | January 08, 2008

Advertiser Perceptions: Optimism down for 2008

The forecasts predicting an upswing in online advertising and an increase in budgets may have been a bit off, at least for the first six months of 2008. According to the most recent Advertiser Perceptions survey, advertising executives have doubts about the online spend increasing at high rates this year. >>

Social Marketing | January 08, 2008

Social networking types revealed

Research was recently commissioned to identify the types of users of social networking websites MySpace and Facebook. The results revealed six distinct types. >>

E-commerce | January 08, 2008

Usability checklist - now is the time

With the holiday period coming to a close it’s time for online retailers to take stock of the usability of their website and how it may have affected sales. >>

Advertising | January 08, 2008

Rich media ad conversion rates in the spotlight

With the increase in all-singing, all-dancing rich media advertising comes the need for marketers to know exactly which creative elements are leading to conversions and identify those that are exit points. >>