BizReport : January 7, 2008 Archive

January 7, 2008 Archive

Research | January 07, 2008

Daytime audience for online marketers

The amount of time web users spend online during work hours is astonishing, and one wonders how any work gets done. But, for marketers, it’s an opportunity to target what is being called the “online at work” Internet population. >>

Email Marketing | January 07, 2008

Online Hispanics more tolerant of email comms

Hispanics are more likely to want to receive special offers, and other marketing and business messages, via email than non-Hispanics according to new research from Mintel Comperemedia. >>

E-commerce | January 07, 2008

Online holiday spending increases 19%

As of December 27th, online holiday spending for 2007 had reached more than $27.9 billion, in increase of 19% over 2006 and an indication that more consumers are logging on more often to shop. >>

Mobile Marketing | January 07, 2008

Motorola to launch on-demand mobile television

Forget about phones as conversation pieces. Now it appears that one mobile phone company is betting on television being the next big phone offering. Their new mobile media player allows users to watch live television. >>

Mobile Marketing | January 07, 2008

Multicultural marketers embrace social and mobile marketing

A new survey from the Association of National Advertisers has found that, while multicultural marketers lag behind general market counterparts when it comes to the use of websites, search and blogs, they lead the way when it comes to mobile marketing and social networks. >>

Advertising | January 07, 2008

Marketing channel offers new opportunity

A new digital marketplace could give advertisers the chance to reach consumers in-market for dental services and products. The NobelVision Network offers original content, news headlines and ads delivered through the Internet to media screens in dental offices. >>