BizReport : January 3, 2008 Archive

January 3, 2008 Archive

Research | January 03, 2008

Americans turn to Internet for entertainment

A recent survey found that many Americans watch television shows online and that many also use their mobile phones for entertainment. >>

Advertising | January 03, 2008

Google Print Ads woo U.K. newspapers

British AdWords clients will soon get the opportunity to bid on ad placements in newspapers as Google enters talks with some of the U.K.’s publishers. >>

Trends & Ideas | January 03, 2008

JPMorgan: Search could reach $30 billion in 2008

One of the first forecasts for the new year is out and it reports that online advertising will begin to see a decrease in revenues but online companies will continue to see higher profits than their offline counterparts. Analysts from JPMorgan Chase released an outlook this week which indicates Internet publishers, search engines and ecommerce hubs could grow four time faster than the generalized stock market. >>

Mobile Marketing | January 03, 2008

Report: Mobile teens, tweens react differently

If you're targeting teens and tweens in the same way, you may be missing the boat. That according to a recent Nielsen Mobile study called "Kids on the Go: Mobile Usage by Teens and Tweens". The study found that teens and tweens, though close together in age, are not close when it comes to accessing the Net. >>

Research | January 03, 2008

comScore: 66 million log on to CPG sites

Consumer Packaged Goods (CPG) websites may not have the same buzz as social networks, video or news sites but consumers are still logging on. According to a recent comScore study more than 66 million users logged on to CPG sites in Q3 2007, a 10% increase over 2006. >>

Advertising | January 03, 2008

JPMorgan: More display ad growth in '08

In the first of its New Year outlooks, JPMorgan predicts that Internet display advertising has yet to see more growth during 2008. >>