BizReport : January 2, 2008 Archive

January 2, 2008 Archive

Social Marketing | January 02, 2008

Social marketers may develop deeper bonds with consumers

Social network marketing efforts may fulfill more than the simple buying needs of consumers. According to a recent study from Communispace, social marketers may develop deep bonds with consumers because of the social aspect of their marketing plans. >>

Advertising | January 02, 2008

Study: Don't skimp on the simple things

Fancy graphics and slideshows, high profile viral video and branded mini-sites. These are all very popular new forms of advertising, but these options shouldn't overtake the tried and true online ad options according to a recent survey by Anderson Analytics. >>

Social Marketing | January 02, 2008

eMarketer: Social spending to increase in '08

Don't look for the social marketing trend to lose popularity as we move into 2008. According to a recent eMarketer forecast, social network advertising will increase by about 70% in the New Year. >>