BizReport : January 2008 Archive

January 2008 Archive

Research | January 31, 2008

Career websites remain a favorite in Europe

Career and online job listings sites have remained a favorite for European web surfers for several months, and Q4 2007 was no different. In addition to last minute holiday buys, many European surfers were shopping for new jobs according to research from comScore. >>

Blogs & Content | January 31, 2008

Marketers can track how social networking effects brand

Social networks, specifically user-owned blogs, are having a huge effect on blogs. Whether positive or negative - and especially if the postings are negative - marketers need to know what is being said about them. Which is where Relevant Noise, a technology from Zeta Interactive, can help. >>

Advertising | January 31, 2008

TruEffect offers alternative to third-party cookies

A new targeting platform could give marketers even more insight into user's interests, but will it also invade user privacy? That is the question many privacy advocates have about the TruEffect platform, which offers first-party cookies to marketers. >>

Search Marketing | January 30, 2008

Search growth to slow through 2008

Search marketing is by no means dead - or even dying - but according to a recent report from RBC Capital Markets and SearchIgnite, search will begin to slow as we move into 2008. >>

Email Marketing | January 30, 2008

Test: mornings may be best for email marketing

You've culled non-responsive email addresses, you've sent "Welcome" messages and adjusted campaign wording. Still, campaign results may not be what you expected. Have you ever wondered if sending email marketing messages at specific times would make a difference in campaign ROI? >>

E-commerce | January 30, 2008

Online shopping expectations are rising

Having the right product at the right price isn't enough in today's online shopping realm. Ecommerce sites need much more according to a recent Allurent, Inc. survey. More than two-thirds of consumers surveyed said their online shopping expectations have risen since the 2006 holiday shopping season. >>

Research | January 29, 2008

Survey: 25% of users multitask

Watching television, reading the newspaper, catching up with email and checking out blog feeds. These are all activities that many users are doing - at the same time. Capturing users attention is becoming harder with every day, so it is more important than ever to think outside the box. >>

Advertising | January 29, 2008

Marchex, Idearc launch joint local ad agreement

Local advertisers now have a helping hand from two local advertising experts. Marchex, a local advertising and content producer, and Idearc, a classified advertising company, have joined together to help local advertisers better reach their target markets. >>

Email Marketing | January 29, 2008

JangoMail upgrades email platform

Email marketers who are looking for a little more from their email program may get that extra push from JangoMail's revamped platform. It allows marketers unlimited search and offers deliverability reports which are domain based. >>

Email Marketing | January 28, 2008

Newsletters: What’s in it for them?

Getting consumers to read e-newsletters requires a fine balance of timing, content and relevancy. This has never been as important as it is today. Inboxes are groaning under the weight of spam, and consumers and ISPs censor unsolicited or suspicious communications more aggressively than ever. >>

Advertising | January 28, 2008

Google allows marketers to bid demographically

A new targeting option is available to marketers using Google's Adwords marketing - geographical targeting. The upgrade in the system allows businesses to advertise to consumers based on age or gender. >>

Blogs & Content | January 28, 2008

DirectoryM relaunches local business to the 'Net

Local businesses have a new access point for the Internet. DirectoryM has re-launched, less than one year since an employee buy-back of the company, giving local business a new platform for advertising online. The revamped platform serves up local ads and local content for marketers, publishers and consumers. >>

Mobile Marketing | January 28, 2008

Mobile users respond to customized messages

Just like more traditional online advertisers are beginning to target specific users, a recent study indicates that targeting - or customizing - messages to a demographic or geographic area could result in better campaign ROI. Mass messaging is no longer the best way to attract mobile users. >>

Blogs & Content | January 25, 2008

Show consumers you care

Score a few points with environmentally-concerned consumers by drawing awareness to green issues and showing them you care, via your website. But proceed with caution. >>

Advertising | January 25, 2008

Online props up newspaper ad revenues

The struggling newspaper industry has finally received some good news, according to recently released data from the Newspaper Association of America and Nielsen Online. >>

Viral Marketing | January 25, 2008

Eyewonder: Change is coming for in-stream ads

A new initiative from Eyewonder, a digital advertising specialist, could change the way advertisers look at online video. Their new platform allows marketers to serve ads which deliver, measure and track usage. >>

Mobile Marketing | January 25, 2008

Mobile ad network allows DIY capabilities

If you like to take control of your marketing plans, a new platform from Quattro Wireless could be for you. The new platform allows mobile publishers and advertisers the ability to create and publish content on their own. >>

Advertising | January 25, 2008

Vertis: Print inserts are crucial in decision making

Forget about television commercials and don't rely too heavily on word-of-mouth. According to a recent study from Vertis Communications, print inserts are a huge factor in product buying decisions. >>

Research | January 24, 2008

Huge growth ahead for China's online travel sector

The opening up of the domestic tourism market, coupled with the Beijing Olympics, will drive a huge rise in China’s online travel market, according to recent report by the Data Center of the China Internet. >>

Advertising | January 24, 2008

Borrell: 2008 election won't impact online ad sales

Online hubs hoping to make a killing with the 2008 US election may be hoping for too much. According to a recent report from Borrell Associates, some political ad dollars will be spent online but the majority will be spent in traditional media. >>

Mobile Marketing | January 24, 2008

mDog launches Flash-mobile platform

Mobile content and marketing is moving to the next level. No longer content with simple display, MMS/SMS messaging or mobile search, mDog is launching a Flash platform for ad-sponsored content. >>

Trends & Ideas | January 24, 2008

Will the US writer's strike push more ad dollars online?

In the United States, television is in the midst of a months-long writers strike. Back in November, the Writer's Guild of America, unable to reach an agreement with The Alliance of Motion Pictures and Television Producers, went on strike. That means no new shows are being written and many television programs are now in danger of going "dark". With this news, should advertisers begin taking money from television ad campaigns and into the online realm? >>

Internet | January 24, 2008

Must Do Marketing for 2008

Analysis of 2007 and predictions for 2008 are everywhere at the moment. Social marketing, mobile marketing and online video have been hitting the headlines and marketers are scratching their heads as to which technology or fad to turn to next. >>

Trends & Ideas | January 23, 2008

Major game title ad-supported, free-to-play

In-game advertising gained momentum in 2007, and Electronic Arts have jumped on the bandwagon with the announcement of a major game title to be distributed as a free-to-play, ad-supported online game later this year. >>

Advertising | January 23, 2008

Alacra launches a content ad-network

A new ad network is in town, or on the Internet, promising blogs and content sites another way to monetize their content. Alacra, a business solutions organization, launched their Premium Content Advertising Network (PCAN) this week. >>

Trends & Ideas | January 23, 2008

Audience for video sharing sites nearly doubles

Over the last year the audience for video sharing websites has doubled according to the Pew Internet & American Life Project. Researchers found that 48% of adults said they had visited a video sharing site in December 2007. >>

Research | January 23, 2008

Study: Women choose the Net for health information

Health information is big business, especially for women. According to a recent comScore study, 60% of women said they preferred getting health information from the Internet. Comparatively only about 51% chose to get information from friends or family members. >>

Advertising | January 23, 2008

In-stream ads remain unpopular with consumers

Marketers may have to rethink how they integrate advertising messages in online video, as yet another survey finds that online video consumers really do not like watching in-stream advertising. >>

Email Marketing | January 22, 2008

Datran: Email outperforms display and search

A new survey from Datran Media shows that online marketers believe email is the strongest-performing media buy, outperforming other popular online marketing methods. >>

Viral Marketing | January 22, 2008

Office Max "Elfs" into viral stratosphere

Do you remember those "Elf Yourself" advertisements on television, online and in newspapers during the holiday season? If you logged on to learn how to "elf yourself" you weren't alone. The results are in from the Office Max campaign and show that traffic to the holiday site quadrupled over 2006! >>

Research | January 22, 2008

UK media websites attract worldwide visitors

Are you trying to reach a global audience? Are you looking for websites that attract global audiences? According to a new report from comScore, traditional media websites in the UK could be the answer. >>

Advertising | January 22, 2008

Yankee: Online ad spend to reach $50 billion

The next three years could be a watershed for online advertisers. According to a recent Yankee Group forecast, online advertising could reach $50 billion by 2011. That is a 24% annual increase. >>

Research | January 22, 2008

Professional online videos attract more comments

A new report by Accustream iMedia Research has found that semi-professional and professional online video content attracts more viewer comments that amateur offerings. >>

Social Marketing | January 22, 2008

Marketers to increase social network campaign tracking

Over three times as many marketers will track social networking efforts in 2008 compared with last year, according to a new report from global services firm, Sapient. >>

Research | January 22, 2008

China almost world's largest online community

China is fast becoming the nation with the most people online, with some experts predicting it will overtake the U.S. online population early this year. >>

Advertising | January 21, 2008

Local online advertising growth predicted

Local online advertising is predicted to grow at a faster rate than online advertising in general, as newspapers and directories show increasing interest. >>

Mobile Marketing | January 21, 2008

Yahoo deal brings display ads to T-Mobile in U.K.

Yahoo and T-Mobile have teamed up to bring display advertising to T-Mobile’s Internet service for the first time. >>

Trends & Ideas | January 21, 2008

Time Warner begins testing Pay-Per-Download service

Forget about flat fees for unlimited monthly services or downloads. Time Warner, the parent company of AOL, is considering a pay-per-download service and has begun testing it with consumers. >>

Blogs & Content | January 21, 2008

Marketers may benefit from turning to blogs

They aren't looking for new stories or exclusive contacts, but according to a recent survey journalists are increasingly turning to blogs - for tone and editorial ideas. This trend is an indication that marketers should take note of blogs, too. >>

Search Marketing | January 21, 2008

How long can Google stay on top?

-- according to the latest search share rankings from Nielsen//Netratings - a long, long time. That is because Google once again leads the search engine pack by more than 20 percentage points. For the month of December, Nielsen researchers found that Google accounted for 56% of online searches. >>

E-commerce | January 21, 2008

Retailers in U.K. encouraged online

Recent figures released by IMRG and Capgemini show that online shopping in the U.K. soared by over 50 percent in 2007, growing its share of the British retail market to its largest ever. >>

Advertising | January 20, 2008

2008: Year of the ad widget

Last year may have been the year of the widget, but 2008 is being heralded as the year of the ad widget. >>

Research | January 19, 2008

Marketers to increase web analytics spend in 2008

Many businesses are planning to increase their web analytics budgets during 2008, most of which will be invested in training and staffing, according to a new study by the Web Analytics Association. >>

Social Marketing | January 19, 2008

MySpace leads, Facebook follows

Over three-quarters of social-networking traffic in the U.S. went to MySpace during 2007, according to new data released by online intelligence service, Hitwise. >>

Mobile Marketing | January 18, 2008

Jupiter: Mobile search and display to reach 1.2 billion Euros

Marketers can expect to see a lot more from mobile marketing efforts over the next four years but it may not be enough. A new study from Jupiter Research predicts that by 2012 mobile search advertising and mobile display advertising will reach more than 1.2 billion Euros. >>

Research | January 18, 2008

2008 ad spend will be faster in 2nd half

The change will be only about 1%, but a recent forecast from TNS Media Intelligence suggests that the second half of 2008 will have a larger ad spend than the first half of the year. Researchers predict that online ad spending will increase 4.2% overall for the year; in the first half of the year the advertising spend will increase 3.6%. >>

Advertising | January 18, 2008

New ad network targets university students

College-aged consumers are one of the most sought after demographics in the world because of their free time and expendable cash. A new vertical ad network promises to give advertisers a better reach into the demographic. >>

Research | January 17, 2008

Online ads to overtake TV ads by 2010

The Internet Advertising Bureau predicts that Internet advertising could surpass television marketing as early as next year. >>

Email Marketing | January 17, 2008

Consumers remain unhappy with business email

Return Path’s 2007 Holiday Email Survey has been released and the data suggests that consumers are becoming savvy inbox managers and businesses that continue to churn out unrefined email campaigns could find themselves labeled as spammers. >>

Advertising | January 17, 2008

Gigya puts widgets in ad network

Advertising networks can be a huge help to many marketers. Because so much ad space is "left-over" each year, networks allow marketers to buy remnant inventory easily and can put their ads before more users. A new ad network puts a new spin on the trend by creating a widget network. >>

Email Marketing | January 17, 2008

Acxiom offers authentication for email

New trends in email marketing will likely help legitimate marketers increase the ROI of email campaigns while at the same time helping consumers identify legitimate emails and weed out SPAM messages. Authentication tools are the best options and a new tool from Acxiom offers authentication to decrease email fraud. >>

Advertising | January 17, 2008

Marketers can analyze ads for better performance

As the online advertising industry continues to evolve marketers need to know a lot more than just where the ads will appear. Marketers need to know how users are engaging with ads, what sites lead them to ecommerce or product hubs and how social networks can help their ROI. A new tool could help marketers analyze ads for the best return on investment. >>

Mobile Marketing | January 16, 2008

Text most popular ad format for mobile

Marketers aren’t using podcasts and video for mobile advertising to the extent they were earlier last year, according to new survey results from Advertiser Perceptions. >>

Search Marketing | January 16, 2008

Grayboxx mixes up local search and user reviews

Earlier this week, local search website Grayboxx concluded its national trial period and launched their enhanced service nationwide, including all major U.S. cities. >>

Research | January 16, 2008

Rising gas prices push consumers online

Retailers need to step up their direct-to-consumer operations as gas prices bite and consumers look for ways to save money, including shopping online. >>

Search Marketing | January 16, 2008

Matching ads with patterns, not keywords

Contextual ad company Proximic has announced big news. Not only has it scored an ad inventory to die for, but it’s also put a new spin on contextual advertising. >>

Research | January 16, 2008

Why health marketers should embrace social platforms

Health marketers may get an unexpected boost from social networking platforms. That is the word from a recent iCrossing report which indicates that the Internet in general and social hubs in particular may be a big influence over consumer decisions when it comes to their health care, health planning and health research. >>

Mobile Marketing | January 16, 2008

In-Stat: Mobile to slow in '08

The marketing world is buzzing about the possibilities for mobile advertising, but at least one forecast indicates that mobile marketing may be up for a rough road over the next twelve months. According to a recent In-Stat report, mobile implementation will slow by more than 5% in 2008. >>

E-commerce | January 16, 2008

Toolbar puts coupons at shoppers fingertips

If you want to attract more online shoppers, you want to give them a reason to shop online. The best reason is usually an offer - a percentage off, free shipping or a dollar off offer. Some shoppers will look for these offers for hours but a new tool could shave some of that "search" time - and bring more shoppers to your etailing site. >>

Email Marketing | January 15, 2008

Frequency of email rose during holiday period

The frequency at which online retailers sent emails to consumers rose during the recent holiday period, with almost a quarter increasing their email volumes by over 100 percent. >>

Search Marketing | January 15, 2008

Consumers crave online CPG product information

Many consumers are actively searching for CPG product information online, according to a survey by lead-generation firm Prospectiv, but a surprisingly high number say they often cannot find the information they are seeking. >>

Research | January 15, 2008

Many marketers to change ad agency this year

The Chief Marketing Officer Council’s recently released annual forecast predicts that, in 2008, many marketers will be changing strategies to focus more on online activity. This process, they found, will also see many marketers changing their advertising agencies. >>

Advertising | January 15, 2008

AdReady makes display ads simple

If you're looking for a way to expand your reach but don't have a lot of expendable cash the ad platform from AdReady could be the solution. Since the launch in October local advertisers and national brands have made strides onto the Internet with the ready-made ad platform. >>

Trends & Ideas | January 15, 2008

Nielsen tracks 2007 trends

2007 may be over but there is much to learn from the past year for online marketers. To help with that Nielsen//Netratings has released a look-behind to track the trends that were in 2007. The research firm tracked everything from popular television shows to how advertisers spent their money during '07. >>

E-commerce | January 15, 2008

comScore: Holiday shopping season was "robust"

For France and the UK the holiday shopping season proved to have quite a few benefits for online retailers. According to the metrics firm the season peaked in the first half of December for most etailers. >>

Research | January 14, 2008

Study: Consumers are concerned with "sustainability"

Don't ignore all of the press that green products are getting. According to a recent study from Information Resources, Inc., about half of US consumers consider sustainability when choose consumer packaged goods (CPG). >>

Mobile Marketing | January 14, 2008

GfK NOP: 78 million watched mobile ad in Q4

Mobile ads may be catching on at a faster clip than researchers previously thought. According to a recent study from mobile entertainment company Limbo and research firm GfK NOP, 78 million mobile ads were viewed in the last three months of 2007. >>

Trends & Ideas | January 14, 2008

Kelsey Group predicts more directories to go online

One trend that marketers are likely to see more of is that local directories will continue moving online in 2008. According to a recent report from the Kelsey Group more ad dollars will continue to move online for yellow pages providers as they try to rebound from a print slump. >>

Search Marketing | January 11, 2008

Search pushes more users to travel sectors

A recent survey from Google and online analytics firm comScore sheds light on the relationship between search and travel. According to the survey results users in the UK are using search in very unique way in order to get the best travel deals available. >>

Advertising | January 11, 2008

MTV partners to create targeted online syndication

Syndicating written, audio and video content is becoming big business on the Internet. Now the MTV Networks are teaming up with several content creators to make syndication simpler - a good thing for content creators, distributors and advertisers. >>

Advertising | January 11, 2008

Associated Press to offer monetization

The Associated Press isn't just a news feed service any longer. A new tool from the company will allow online content distributors to monetize the content on their websites. The tool is geared toward local users and local advertisers. >>

Research | January 10, 2008

Americans buy more travel online than offline

Last year, more American travelers purchased their travel online than offline, according to a recent survey. >>

Advertising | January 10, 2008

BET launches African-American ad network

A new vertical ad network, launched this week by Black Entertainment Networks, will enable advertisers to more effectively target online urban and African-American communities. >>

Search Marketing | January 10, 2008

SpaceTime 1.0 launches 3-D browsing tool

Users wanting a better connection with their favorite places online will likely be drawn to a new portal called SpaceTime 1.0. The browser, launched this week, allows users to browse in a 3-dimensional environment which will likely encourage higher engagement levels - a good thing for users and advertisers alike. >>

Trends & Ideas | January 10, 2008

MIVA launches ALOT toolbar

A new toolbar from MIVA could help websites increase traffic and help advertisers increase revenue. Called ALOT, the toolbar, created by direct marketing services provider MIVA, adds interactive elements to websites and web properties, search and start pages. >>

Advertising | January 10, 2008

Ad platform to target second-generation Hispanics

A digital marketing platform is in the works between MSN Latino and MRM Worldwide, the direct marketing entity of McCann WorldGroup. The platform will allow marketers to better target second-generation Hispanics in the US, a highly sought-after demographic. >>

Advertising | January 10, 2008

Uproar at Google AdSense referral program changes

Unless you are in North America, Latin America or Japan you will no longer be able to take part in the AdSense referral program. If you’re lucky enough to be operating from within the aforementioned countries your income from AdSense referrals is about to be severely stunted. >>

Advertising | January 09, 2008

Niche ad network bursts onto the scene

A new ad network, targeting mothers, has been launched to give marketers better access to high quality websites devoted to the needs of women with children. >>

Search Marketing | January 09, 2008

Google takes OCR to new level

A new world of search could be opened up if Google acts on a recent patent application covering the recognition and use of text contained in images and videos. >>

Blogs & Content | January 09, 2008

Business not yet embracing Web 2.0

A global survey of business executives has found that security and governance concerns are hindering the uptake of Web 2.0 tools within the business community. >>

Viral Marketing | January 09, 2008

GoFish, MTV to provide premium content

MTV is moving into the online video realm even more than they have been in the past. This week the music video powerhouse announced plans to partner with video provider GoFish to serve premium video content to users in an ad-based platform. >>

Search Marketing | January 09, 2008

Hitwise: Google has 65% of search queries

Researching holiday purchases brought an influx of customer to the web in December. According to the latest research from Hitwise, more than half of those consumers chose to use Google's search engine. >>

Social Marketing | January 09, 2008

Channel Intelligence, BazaarVoice bring reviews to marketers

Buzz can build big businesses, as many marketers have found. Social networks are one way to build buzz; user reviews are another. A new partnership between Channel Intelligence and BazaarVoice makes it easier for marketers to reach consumers through user reviews. >>

Email Marketing | January 08, 2008

Jupiter: Email marketing spend to increase 75%

Email may not be a huge buzzword any longer, what with social networks, user-generated content and online video. But that doesn't mean email is dead. According to a recent Jupiter Research report email marketing is set to grow 75% by 2012, to reach $2.1 billion. >>

Research | January 08, 2008

Forrester: European broadband penetration to reach 71% by 2013

More users in Europe want fast Internet access. According to a recent report from Forrester research broadband access will reach 71% in Europe by 2013; currently about 44% of European households have broadband access. >>

Advertising | January 08, 2008

Advertiser Perceptions: Optimism down for 2008

The forecasts predicting an upswing in online advertising and an increase in budgets may have been a bit off, at least for the first six months of 2008. According to the most recent Advertiser Perceptions survey, advertising executives have doubts about the online spend increasing at high rates this year. >>

Social Marketing | January 08, 2008

Social networking types revealed

Research was recently commissioned to identify the types of users of social networking websites MySpace and Facebook. The results revealed six distinct types. >>

E-commerce | January 08, 2008

Usability checklist - now is the time

With the holiday period coming to a close it’s time for online retailers to take stock of the usability of their website and how it may have affected sales. >>

Advertising | January 08, 2008

Rich media ad conversion rates in the spotlight

With the increase in all-singing, all-dancing rich media advertising comes the need for marketers to know exactly which creative elements are leading to conversions and identify those that are exit points. >>

Research | January 07, 2008

Daytime audience for online marketers

The amount of time web users spend online during work hours is astonishing, and one wonders how any work gets done. But, for marketers, it’s an opportunity to target what is being called the “online at work” Internet population. >>

Email Marketing | January 07, 2008

Online Hispanics more tolerant of email comms

Hispanics are more likely to want to receive special offers, and other marketing and business messages, via email than non-Hispanics according to new research from Mintel Comperemedia. >>

E-commerce | January 07, 2008

Online holiday spending increases 19%

As of December 27th, online holiday spending for 2007 had reached more than $27.9 billion, in increase of 19% over 2006 and an indication that more consumers are logging on more often to shop. >>

Mobile Marketing | January 07, 2008

Motorola to launch on-demand mobile television

Forget about phones as conversation pieces. Now it appears that one mobile phone company is betting on television being the next big phone offering. Their new mobile media player allows users to watch live television. >>

Mobile Marketing | January 07, 2008

Multicultural marketers embrace social and mobile marketing

A new survey from the Association of National Advertisers has found that, while multicultural marketers lag behind general market counterparts when it comes to the use of websites, search and blogs, they lead the way when it comes to mobile marketing and social networks. >>

Advertising | January 07, 2008

Marketing channel offers new opportunity

A new digital marketplace could give advertisers the chance to reach consumers in-market for dental services and products. The NobelVision Network offers original content, news headlines and ads delivered through the Internet to media screens in dental offices. >>

Research | January 04, 2008

Stereotypical representations offputting to ethnic minorities

U.S.-based ethnic minorities were asked how they felt about stereotypical representations of their groups in advertising and, surprise surprise, they’re not at all happy with it. >>

Research | January 04, 2008

ForeSee: Online shopper satisfaction down

Online shoppers on both sides of the pond weren’t as happy with their experiences this year as they were in 2006, according to a couple of surveys recently carried out by ForeSee Results. >>

E-commerce | January 04, 2008

Online music downloads double

Music downloads in the U.K. doubled in the last week of 2007, a much larger increase than expected, the British Phonographic Industry revealed in a recent press release. >>

Mobile Marketing | January 04, 2008

eMarketer: mobile ads set to explode

As the market continues to open up, analysts are expecting more and more advertisers to sign up for mobile marketing platforms. According to analysts from eMarketer, the mobile ad spend is set to have a banner year in 2008. Mobile marketing is expected to reach more than $1.5 billion in 2008. >>

Research | January 04, 2008

GroupM: World ad spend rising faster than U.S. ad spend

Though the U.S. ad spend is expected to reach $168 billion in 2008, the global advertising outlook is a bit better according to a recent report from GroupM. The outlook indicates that globally, ads will see a 7% increase to reach more than $479 billion. >>

Blogs & Content | January 04, 2008

Wizzard offers dynamic insertion for podcast ads

A new offering from Wizzard Media could have more advertisers taking the podcast seriously. This week the podcast advertising and content aggregator launched a new tool which will dynamically insert ads according to the content of audio and video podcasts. >>

Research | January 03, 2008

Americans turn to Internet for entertainment

A recent survey found that many Americans watch television shows online and that many also use their mobile phones for entertainment. >>

Advertising | January 03, 2008

Google Print Ads woo U.K. newspapers

British AdWords clients will soon get the opportunity to bid on ad placements in newspapers as Google enters talks with some of the U.K.’s publishers. >>

Trends & Ideas | January 03, 2008

JPMorgan: Search could reach $30 billion in 2008

One of the first forecasts for the new year is out and it reports that online advertising will begin to see a decrease in revenues but online companies will continue to see higher profits than their offline counterparts. Analysts from JPMorgan Chase released an outlook this week which indicates Internet publishers, search engines and ecommerce hubs could grow four time faster than the generalized stock market. >>

Mobile Marketing | January 03, 2008

Report: Mobile teens, tweens react differently

If you're targeting teens and tweens in the same way, you may be missing the boat. That according to a recent Nielsen Mobile study called "Kids on the Go: Mobile Usage by Teens and Tweens". The study found that teens and tweens, though close together in age, are not close when it comes to accessing the Net. >>

Research | January 03, 2008

comScore: 66 million log on to CPG sites

Consumer Packaged Goods (CPG) websites may not have the same buzz as social networks, video or news sites but consumers are still logging on. According to a recent comScore study more than 66 million users logged on to CPG sites in Q3 2007, a 10% increase over 2006. >>

Advertising | January 03, 2008

JPMorgan: More display ad growth in '08

In the first of its New Year outlooks, JPMorgan predicts that Internet display advertising has yet to see more growth during 2008. >>

Social Marketing | January 02, 2008

Social marketers may develop deeper bonds with consumers

Social network marketing efforts may fulfill more than the simple buying needs of consumers. According to a recent study from Communispace, social marketers may develop deep bonds with consumers because of the social aspect of their marketing plans. >>

Advertising | January 02, 2008

Study: Don't skimp on the simple things

Fancy graphics and slideshows, high profile viral video and branded mini-sites. These are all very popular new forms of advertising, but these options shouldn't overtake the tried and true online ad options according to a recent survey by Anderson Analytics. >>

Social Marketing | January 02, 2008

eMarketer: Social spending to increase in '08

Don't look for the social marketing trend to lose popularity as we move into 2008. According to a recent eMarketer forecast, social network advertising will increase by about 70% in the New Year. >>