Women more likely to impulse buy online

Not surprisingly, women between the ages of 45 – 54, are more likely (55 percent) to make an impulse purchase online fuelled by a limited time offer, sale or free-delivery than men (38 percent). Such are the findings of a recent survey from GSI Commerce.

"There are notable differences between what compels men and women to make impulse buys, which can be a meaningful part of e-retailers' overall merchandise sales during the holidays," said Fiona Dias, executive vice president of partner strategy and marketing for GSI.

"E-retailers need creative online marketing strategies that account for gender preferences and proclivities, especially as competition to attract consumers heats up during the holiday shopping crunch."

In other areas of online buying both genders display similar behavior. Both men (47 percent) and women (46 percent) said they were more likely to shop at “professionally designed” websites. Thirty-four percent of both sexes said they normally do their online shopping at the websites of well-known companies.

Tags: buying behavior, gender, online shopping, survey