Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Research : December 10, 2007
Women more likely to impulse buy online
Online retailers should look at gender differences when it comes to the buying process, as differences between how U.S. men and women shop online are revealed in a new survey.
Not surprisingly, women between the ages of 45 – 54, are more likely (55 percent) to make an impulse purchase online fuelled by a limited time offer, sale or free-delivery than men (38 percent). Such are the findings of a recent survey from GSI Commerce.
"There are notable differences between what compels men and women to make impulse buys, which can be a meaningful part of e-retailers' overall merchandise sales during the holidays," said Fiona Dias, executive vice president of partner strategy and marketing for GSI.
"E-retailers need creative online marketing strategies that account for gender preferences and proclivities, especially as competition to attract consumers heats up during the holiday shopping crunch."
In other areas of online buying both genders display similar behavior. Both men (47 percent) and women (46 percent) said they were more likely to shop at “professionally designed” websites. Thirty-four percent of both sexes said they normally do their online shopping at the websites of well-known companies.
Tags: buying behavior, gender, online shopping, survey
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- U.K. mobile Internet users spend 2.2 billion minutes on Facebook in one month
- MMA: Good news for m-commerce, consumer comfort with mobile banking on increase
- U.S. teens texting ten times per hour
- Report: Aussies spending more time online in the same places
- Brand Keys: This is the decade of brand
- BET: African-Americans are tech influencers
- Online shoppers to spend more than offline this Valentine's Day
- Report: 75% of Super Bowl viewers visited advertiser websites
Comments
e-commerce is getting more and more popular. this creates the need of having good tools to help shoppers make right decisions while buying online. reizit.com is a place where shoppers can recommend or bury a product, share experience and discuss shopping deals.
Posted by: reizit on March 5, 2009 13:03