U.K. traffic to Google Checkout exceeds PayPal

The battle of the payment systems continues to rage in the U.K., as demonstrated by Hitwise’s recently gathered data. While the two major players are competitors, data shows that their traffic comes from rather different sources.

by Helen Leggatt

Google Checkout and PayPal are the two major players in the U.K. online payments systems market. Bill Me Later has not yet launched in the U.K.

Until two weeks ago, PayPal was in the top spot in terms of traffic, and had been for some time, but Google Checkout has recently taken the lead, albeit marginal.

Almost 60 percent of PayPal’s traffic comes from eBay, its parent company, 11.7 percent comes from social networks, email providers and banks and 2.2 percent of traffic originates from non-auction Shopping and Classified sites, found Hitwise.

Google Checkout’s traffic, however, comes mainly direct from large and small retailers (45.3 percent).

With both PayPal and Google Checkout currently running holiday promotions it will be interesting to see how the leader board looks in the New Year.

Tags: Bill Me Later, Google Checkout, online payment system, PayPal, traffic, U.K.