Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : E-commerce : December 21, 2007
U.K. traffic to Google Checkout exceeds PayPal
The battle of the payment systems continues to rage in the U.K., as demonstrated by Hitwise’s recently gathered data. While the two major players are competitors, data shows that their traffic comes from rather different sources.
Google Checkout and PayPal are the two major players in the U.K. online payments systems market. Bill Me Later has not yet launched in the U.K.
Until two weeks ago, PayPal was in the top spot in terms of traffic, and had been for some time, but Google Checkout has recently taken the lead, albeit marginal.
Almost 60 percent of PayPal’s traffic comes from eBay, its parent company, 11.7 percent comes from social networks, email providers and banks and 2.2 percent of traffic originates from non-auction Shopping and Classified sites, found Hitwise.
Google Checkout’s traffic, however, comes mainly direct from large and small retailers (45.3 percent).
With both PayPal and Google Checkout currently running holiday promotions it will be interesting to see how the leader board looks in the New Year.
Tags: Bill Me Later, Google Checkout, online payment system, PayPal, traffic, U.K.
Subscribe to BizReport
Latest Headlines
- Jivox sees strong growth in video for small businesses
- How to target the affluent through social media
- UpSellIt's Chatty Ads Could Increase ROI
- Report: Worldwide UGV revenue to surpass $1.1 billion
- Online newspaper readers consume politics, jobs information
- Survey: Rich Media Ads to reach $2.7 billion Euros
- YouTube introduces buzz targeting
- Online advertising CPMs falling
Featured White Papers:
Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.