TrueTag tracks online sales

Do you ever wonder what consumers are actually buying on your website? A new offering from Channel Intelligence may keep you in the know, even more finalized sales figures are in for a particular season.

by Kristina Knight

Called TrueTag, the platform offers etailers the ability to track online sales from search engines, comparison shopping engines, etailing sites and affiliate sites. Already in 2007 the platform has tracked more than $1.25 billion in sales.

"The holiday season is a critical time for their business,” comments Rob Wight, CEO of Channel Intelligence. “The TrueTag™ service. . .allows us to offer our customers accurate sales tracking regardless of whether they are running a few or a few hundred marketing programs during the holiday season and throughout the year.”

There are two platforms within the offering, the Pixel Manager and the Campaign Analyst.

The Pixel Manager allows marketers to install numerous tracking programs without inundating staff with more and more updates to the pixels which track sales. The Dynamic Pixel helps etailers determine which affiliate or engine should be credited with the actual sale of a product, which helps to curtail double payment of sales.

The Campaign Analyst helps marketers to review and measure how different campaigns are working, giving them the ability to change campaigns more quickly when a particular segment isn't performing as expected.