Social-networking - approach with caution

In the recently released report, “Three Potential Pitfalls of Corporate Social Networking”, Gartner advises businesses to consider three particular points before investing in a social network.

Gartner's report makes the point that the hype surrounding social-networking doesn’t necessarily mean the technology is mature enough for it to be regarded a critical business component.

The author, Brian Prentice, particularly stresses that businesses should ensure the protection of personal intellectual property and to consider the preference of the majority to use “non-professional external networks” such as Facebook and MySpace.

And finally, the report suggests that it is the content, not the technology, from which social-networking gets its value.

Tags: intellectual property, social networking