Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Email Marketing : December 18, 2007
Phishers net more victims during 2007
A new survey conducted by Gartner has found that the number of successful phishing attacks in 2007 rose, although the average amount lost per consumer decreased.
In the 12 months ending August, 2007, 3.6 million online adults in the U.S. lost $3.2 billion as a result of phishing attacks, up from 2.3 million affected in the same period last year and 2.9 million in 2005.
The fraudsters are improving with more people being taken in than last year. The number of people targeted who went on to be affected or lose money rose from 2.3 percent year ending August, 2006, to 3.3 percent year ending August, 2007, reports Gartner.
Of those that lost money to phishers, almost half had used a debit or check card, 32 percent had used a credit card and around a quarter used a bank account.
"Enterprises should at least protect their own brands from being used in phishing attacks by subscribing to an anti-phishing solution," said Avivah Litan, VP at Gartner. "Similarly, companies should subscribe to anti-malware services that detect malware targeting the firm's customers, and prevent it from spreading across consumer desktops.”
On the bright side, if there is one, the average amount lost per attack was down from $1,244 in 2006, to $866 in 2007, and more adults recovered larger amounts of their losses in 2007.
Tags: anti-malware, email marketing, online fraud, phishing
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- ExactTarget: Get email addresses while consumers shop
- A new use for online ads: Calculations
- OPA releases new ad units
- EA offers gaming ad advice
- Jivox adds map-targeting and creation tools to ad suite
- Ads for cheaper mobile plans?
- MerchantCircle offers city-centric coupons
- Catalyst: Googlers like Bing but won't remain loyal
Featured White Papers:

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.
Featured Financing Solution
- Small Business Loans Vs, Business Cash Advance
How can merchants access working capital quickly? A business cash advance offers small business owners fast financing based on credit card sales volume without the hassles normally associated with business bank loans or equipment leasing.