New ad platform links brands to user interests

Real Time Matrix has released a new advertising solution that is said to make connecting with interested users much simpler. The platform, called Vortex, links branded video, audio and text ads with specific consumer interests.

by Kristina Knight

The Vortex tool can be grabbed by users, placed on computer desktops, personal websites, blogs or even homepages and as content is refreshed, fresh ads are delivered to the interface.

Whether you are building a brand or offer content publishing, the Vortex could be a help with ad revenue. Publishers can offer Vortex to content creators who want to add content to personal sites. Brands, on the other hand, can feature both video and audio ads within the platform; written content and ad content will be matched.

Shawn Sires, COO of Real Time Matrix said, “Marketers see an opportunity to create stronger and more enduring brand experiences by providing depth of content, interactivity, and personalization. Vortex meets the needs both of the individual consumer and the marketer and fits perfectly with the new, social web. Our clients know the brand message; our job is to deliver it in a memorable, compelling way. Our unique service allows the client to focus on the brand and content while we provide all of the functionality, distribution, and reporting.”

The interface was tested with Major League Soccer earlier this year and delivered 3 million ad views in one week.