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BizReport : Research archives : December 04, 2007

More workers "commute" via computer

It seems more and more workers in the US aren't traveling the highways on their way to work. Instead, they are traveling the information superhighway - the World Wide Web - on their daily commute. A recent survey from Citrix Online shows that 23% of American workers work from a computer rather than a physical office.

by Kristina Knight

More than 40% of small business owners work from their computers off-site rather than in the office.

Kellyanne Conway, CEO and president of the polling company, inc (which conducted the survey) said, “The evidence is strong that Web commuting represents a future where the workplace will be everywhere and the workforce, anyone. Employers should take heed, if they want to attract and retain talent, because Web commuting is a benefit people value highly.”

How does this survey affect marketers, though? Quite simply the survey indicates that focusing on in-office contacts is not the best way to go. For example, if a company's office supplies buyer works from home or the road the majority of the time, trying to catch him/her via phone at the main office is a waste of time. Instead, marketers may have better results by utilizing more email contacts rather than contacting by phone or with a direct mailing.

Tags: online marketing, online work, work from anywhere

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