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BizReport : Advertising : December 17, 2007
IPC Media adds to Premium Publishers Network
European clients and agencies that place digital campaigns with the Premium Publishers Network now have more reach as a major magazine publisher joins the network.
IPC Media will bring titles such as NME.com, InStyleMagazine.co.uk and Goodtoknow.co.uk, among others, to the Premium Publishers Network.
“IPC is in the business of building incredibly strong content-led brands, and has already achieved great success in the digital space,” said Nicholas Bradley, director of digital advertising at IPC Media. “As our online portfolio expands and thrives, it makes perfect sense to join the Premium Publishers Online network – for the first time providing pan-European clients with one-stop access to our pre-eminent web brands.”
The Premium Publishers Network currently includes premium editorial sites across Europe such as Spain’s El Mundo, the Netherlands’ Telegraaf Media Groep and the UK’s Associated Northcliffe Digital. With more than 100 premium websites, the network is a one-stop shop “with the convenience of booking and handling at one source”, says Gary Popl, Premium Publishers Network’s director of international sales.
Tags: digital campaign, Europe, online advertising
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