Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Mobile Marketing : December 12, 2007
Intercasting, Piczo partner for mobile social platform
Teens will soon have a new place to share their own user generated content. Recently Intercasting Corporation and Piczo announced they would partner on a new mobile social space for the 13 to 18 year old set.
Chris Seth, Managing Director for Europe of Piczo Inc said, "Piczo is creating a service that taps into the habits of the Piczo generation who want to be in control of their content and communication in a safer environment, and at the same time extending self-expression onto the devices that matter most to them in their lives."
Here is how the platform will work: Piczo users who log on to the new ANTHEMT platform will be able to share their own user generated content via their mobile devices with friends and family. Users can upload pictures and other creations directly from their mobiles to the platform; it also offers SMS and MMS messaging. Users can send and receive messages and comment on Piczo pages from mobile phones.
Mobile content creation is a fast growing medium. About half of teens aged 13 to 17 are already engaged in mobile social networking. Ad revenue from the mobile social space are expected to reach nearly $3 billion by 2010.
Subscribe to BizReport
Latest Headlines
- Interpublic: Search is slowing, Social is growing
- Study: The best length for B-to-B pod casts
- Channel Intelligence launches new ecommerce tool in beta
- Nielsen: Viewers prefer TV set to Internet
- New AdJug partnerships announced
- Study: Mobile users want practical content
- 5 Don'ts For Your Next Email Campaign
- WinBuyer Launches Competitive Pricing Platform
Featured White Papers:
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.