Hola Networks extend to reach nearly 5 million users

After launching their Hispanic-targeted online advertising network, the first of its kind, just a few months ago Hola Networks reports expanding their reach to nearly 5 million unique users. The fast growth is thanks in part to new relationship with publishers including the Hispanic version of CareerBuilder.com and HogarLatino.com, a home improvement site focused on the Hispanic market.

by Kristina Knight

“The addition of our new Web publishers is helping to further extend our reach to the diverse U.S. Hispanic online market,” said Rafael Monteiro, Co-Founder and President, HOLA Networks. “Each serves exclusive audiences and is positioning HOLA Networks to effectively and efficiently reach advertisers’ target markets."

Hola's online advertising network is the first online display ad network targeted specifically to the Hispanic user. The Hispanic demographic is currently the fastest growing demographic in the US, giving the demographically targeted ad network a unique chance to reach in-market consumers.

Recently JupiterResearch reported that the online spending power of the Hispanic demographic was rising fast. Their report found that the Hispanic population would begin spending more money online in a shorter period of time than any other demographic group. Hispanic shoppers are expected to spend more than $12 billion online in 2007; by 2011, Hispanics are expected to spend more than $21 billion.