Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : E-commerce : December 14, 2007
"Green Monday" sees ecommerce surge of $881 million
Black Friday, Cyber Monday and now Green Monday. These are the so-called Big Three; the days during the holiday shopping rush that will see the largest amounts of money spent. The term refers to the second Monday in December and it was certainly green this year - metrics firm comScore reports that $881 million (US) were spent on Green Monday 2007.
Americans aren't the only consumers spending online. In the UK and France consumers have embraced online shopping portals. UK shoppers have increased their online spending by 34% year over year while French shoppers have increased their spending by 27%.
“Online spending is following the pattern it first established last year, namely an accelerating growth rate as the season progresses,” said comScore Chairman Gian Fulgoni. “Consumers are clearly responding positively to the enticing promotions and discounts being offered by retailers this year, and spending is currently on track to meet our forecast of $29.5 billion for the season.”
To give these numbers even more weight, comScore reports that in the US, online shoppers spent just over $93 billion January through October, 2007. By the end of the holiday shopping season (November and December), researchers are predicting that shoppers will spend nearly $30 billion online.
Tags: ecommerce, etailing, online shopping
Subscribe to BizReport
Latest Headlines
- Internet TV viewership rises
- HP Labs questions effectiveness of viral marketing
- AdWords adds new geographic report
- MerchantCircle launches B2B solution for local marketers
- Report: Specific Media reaches more MVC's than competitors
- Study: Willingness to buy is most important factor
- Ipsos Mendelsohn: Use mobile to target rich
- Online social networking? What's that?
Featured White Papers:
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.