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BizReport : Ecommerce archives : December 12, 2007

Brits break online spending record

British online shoppers broke records on Monday as lunchtime spending saw them part with the most money ever online in one minute, according to Retail Solutions.

by Helen Leggatt

retail%20decisions%20logo.gifAt 1.09pm Monday, December 10, 2007, British shoppers logged on and spent $1.53 million in just 60 seconds. In what's been dubbed "Mega Minute", $26,000 was spent every second, breaking all online spending records.

The figures are in line with IMRG’s predictions that Monday, December 10 would be the UK’s biggest online shopping day ever with sales estimated to reach $756.5 million. Traditionally it’s the first Monday of December that sees the highest spend, but this year it came a week later.

"Christmas Internet shopping traditionally peaks on Mondays as people buy online during their lunch break to save on more trips to the high street," said Carl Clump, CEO of Retail Decisions. "Our data supports the ongoing trend that internet retailers are enjoying another bumper Christmas."

Retail Decisions also reported that 2007's Internet Christmas sales are forecast to reach $36 billion, an increase of 82 percent over the same period last year.

Tags: Christmas shopping, online shopping, online spend, U.K.

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