Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Trends & Ideas : December 19, 2007
Alloy, Zwinky team for teen ad network
Zwinky, an online avatar making hub targeting the teen market, and Alloy Media + Marketing have teamed up to create an online advertising network focused on the teen market. Teen.com launched earlier this month and allows marketers to target teens with display ads.
The ads are placed throughout the Alloy network. The sites are heavy with teen traffic and will also include social networking sites as well as entertainment hubs.
The teen demographic is a tough one to crack for many advertisers. First because teens are increasingly hard to target and second because parental and privacy groups don't want teens and tweens to be overly advertised to. This partnership is likely to miss the parental backlash that similar youth networks have seen because of the relationship between Alloy and Zwinky, which already has ad agreements with Ask.com. Because advertising is already expected from that site, parents will likely not object to another or more forms of advertising being used.
Earlier this year a study from Packaged Facts indicated that the teen market would begin to decline by about 3% by 2011, the market for products targeted to teens will rise by about from $189 billion (2007) to $208 billion (2011).
Subscribe to BizReport
Latest Headlines
- Interpublic: Search is slowing, Social is growing
- Study: The best length for B-to-B pod casts
- Channel Intelligence launches new ecommerce tool in beta
- Nielsen: Viewers prefer TV set to Internet
- New AdJug partnerships announced
- Study: Mobile users want practical content
- 5 Don'ts For Your Next Email Campaign
- WinBuyer Launches Competitive Pricing Platform
Featured White Papers:
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.