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BizReport : December 26, 2007 Archive
December 26, 2007 Archive
Search Marketing | December 26, 2007
MerchantCircle offers search to local advertisers
Local advertisers have a new outlet for online advertising. MerchantCircle, a network of local business with an online presence, has developed a suite of advertising platforms designed with local businesses in mind. >>
Research | December 26, 2007
IAB issues rich media guidelines
Advertisers may rest a little easier in the New Year thanks to guidelines from the Interactive Advertising Bureau (IAB) regarding the measurement of rich media advertising platforms. The guidelines determine how and when rich media ads are counted as a click, which could help marketers better prepare for new ad campaigns. >>
Mobile Marketing | December 26, 2007
America Movil, Yahoo partner for Latin America mobile search
Search giant Yahoo is reaching out to mobile users via Latin American mobile provider, America Movil. The two are partnering for a mobile search platform serving users in 16 Latin American countries and the Caribbean. >>
Latest Headlines
- Are you prepared for an online reputation crisis?
- 7Search upgrades PPC offerings
- Does your target audience have high-speed Internet access?
- Borders.com brings bookstore buzz to Internet
- IAB releases revised ad unit and rich media guidelines
- What does your online reputation say about you?
- Creating a niche is key for social marketers
- Marketers to spend over $2 billion on affiliate marketing
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