BizReport : December 19, 2007 Archive

December 19, 2007 Archive

Research | December 19, 2007

Pew says 'Google yourself regularly'

Phew! I’m normal. It seems I’m not alone when it comes to Googling my name to see what information pops up. >>

Social Marketing | December 19, 2007

Social media use to take off

Three-quarters of all broadband users will use social media in 2012, forecasts Strategy Analytics, as user-generated content increasingly competes with professional media. >>

Advertising | December 19, 2007

Target teens with Alloy's new ad network

If teens are your target audience, you might want to consider taking a look at a new advertising network which claims to have the highest concentration of teens online. >>

Trends & Ideas | December 19, 2007

Alloy, Zwinky team for teen ad network

Zwinky, an online avatar making hub targeting the teen market, and Alloy Media + Marketing have teamed up to create an online advertising network focused on the teen market. Teen.com launched earlier this month and allows marketers to target teens with display ads. >>

Advertising | December 19, 2007

AdReady secures $10 million more in funding

It looks as if self-service advertising platform AdReady is here to stay. This week the company announced they had received an addition $10 million in funding. Since the company's launch in October, marketers have logged on to create their own accounts - and their own ads - in large numbers so that they would have more control over the ad product and their ad dollars. >>

E-commerce | December 19, 2007

Survey: 89% of consumers prefer online shopping

A recent survey from online retailer Safe Home Products sheds a little light on the increase in online shopping this holiday season. According to survey respondents 89% prefer online shopping over in-store shopping. >>