BizReport : December 17, 2007 Archive

December 17, 2007 Archive

Advertising | December 17, 2007

Paramount using transactional banner ads

Back in July, Tailgate launched a fully transactional web 2.0 banner ad system. It enables consumers to make a purchase by entering their credit card details directly into an interactive “transactional banner ad”. >>

Advertising | December 17, 2007

IPC Media adds to Premium Publishers Network

European clients and agencies that place digital campaigns with the Premium Publishers Network now have more reach as a major magazine publisher joins the network. >>

Research | December 17, 2007

Younger adults use technology to catch up

A recent study from Nielsen//Netratings indicates that adults are more likely than ever to use technology, especially the Internet, to stay up to date with their television habits. For advertisers this is also an indication that webcast advertising will become more important in the months to come. >>

Research | December 17, 2007

More users choose New York Times websites

The most recent research from Nielsen//Netratings indicates a few changes for online users. While more users continue to search via the Google search engine, users spend the most time on Microsoft websites and nearly 50 million users logged on to a New York Times Company website. >>

Advertising | December 17, 2007

More auto ad dollars are moving online

Through 2011 automotive advertising will hold steady at about $40 billion per year. However, according to a new survey from The Kelsey Group more of those ad dollars will move online in the coming years as the audience continues to shift online. >>