BizReport : December 14, 2007 Archive

December 14, 2007 Archive

Search Marketing | December 14, 2007

AdSense gives publishers more ad control

Google AdSense is rolling out a new feature for AdSense accounts that will give publishers even more control over which ads appear on their websites. >>

Email Marketing | December 14, 2007

Make opting-out a positive learning process

While many email marketers adhere to opt-out laws, many aren’t taking the opportunity to garner feedback and potentially retain a customer by engaging them in an exit conversation, found a recent survey by Lyris. >>

Social Marketing | December 14, 2007

Can commercial messages seep deeper into social?

Users of social networking sites may be coming round to the idea of commercialization if the results of a recent American Marketing Association survey are considered. >>

Advertising | December 14, 2007

Quigo launches Ad Links

Advertising network Quigo has launched a new segment of its AdSonar platform. Called Ad Links Plus the platform offers contextually targeted and graphically targeted ads for marketers. >>

E-commerce | December 14, 2007

"Green Monday" sees ecommerce surge of $881 million

Black Friday, Cyber Monday and now Green Monday. These are the so-called Big Three; the days during the holiday shopping rush that will see the largest amounts of money spent. The term refers to the second Monday in December and it was certainly green this year - metrics firm comScore reports that $881 million (US) were spent on Green Monday 2007. >>

Social Marketing | December 14, 2007

Outsell: Social marketing spend to top $80 million

It appears that social networking isn't just for users any more. According to a new report from Outsell Insights, marketers are pushing more advertising dollars into the social space. >>