BizReport : December 11, 2007 Archive

December 11, 2007 Archive

Search Marketing | December 11, 2007

Content networks see largest increase in click fraud

It isn't just paid search advertisers that are feeling the pinch from click fraud. Content networks are also feeling the pinch. According to a recent Click Forensics report, click fraud on content networks increased 28% in Q3 2007. >>

Research | December 11, 2007

Global news intrigues online users

Consumers don't log on to newspaper and content sites simply to catch up on their neighborhood news. According to a recent Nielsen//Netratings AdRelevance report, global news and events are a big draw for many consumers. >>

Advertising | December 11, 2007

Report: Political spending to reach $4.5 billion in 2008

With the next Presidential Election looming in the US, a new report expects the political spend to grow nearly 65%. The increase in spending is expected in part because there is a larger than usual number of candidates in the race for the Presidential office. >>

Research | December 11, 2007

Local online ads set to rise in 2008

Pure-play Internet companies have, for the first time in 2007, cornered a bigger share of local advertising budget than their traditional counterparts, concludes a recent report from Borrell Associates. >>