BizReport : December 10, 2007 Archive

December 10, 2007 Archive

E-commerce | December 10, 2007

U.K. email response times up on 2006

The amount of time taken for companies to respond to email enquiries has risen in the last twelve months, according to new research carried out in the U.K. by Transversal, and consumers are finding it quicker to pick up the telephone. >>

Research | December 10, 2007

Women more likely to impulse buy online

Online retailers should look at gender differences when it comes to the buying process, as differences between how U.S. men and women shop online are revealed in a new survey. >>

Social Marketing | December 10, 2007

User reviews - scary or necessary?

According to the results of a recent Bazaarvoice survey, marketing professionals should not be scared of incorporating user reviews online because the majority are positive. >>

Viral Marketing | December 10, 2007

Online video consumption increases 37% year over year

More users are catching on to online video. According to a recent study from Horowitz Associates, online video consumption increased 37% from 2006 to 2007. The report found that 6 in 10 adults in the US have now downloaded a video once each week. >>

Research | December 10, 2007

Nielsen: Parents talk products online

Before they head to a mall or department store to buy goodies for the kids' Christmas wish lists, parents are discussing those buys online. That is the word from a recent Nielsen//Netratings report, and is another indication that companies need to be in touch with the social applications on the web. >>

Social Marketing | December 10, 2007

WIDGNET offers social networking ad service

As the social space continues to heat up, marketers are looking for new ways to tap in to the marketplace. A new ad platform from Advertising.com could be part of the solution. Called WIDGNET, the platform hooks social networkers up to the Advertising.com ad network. >>

Email Marketing | December 10, 2007

10 tips for your welcome emails

A new subscriber adds their name to your mailing list and, at that very moment when you’ve got their attention and interest, you send them a brief tech-speak email to confirm their name has “been added”. Not a great first impression, is it? >>

Email Marketing | December 10, 2007

Bring home the Bacn

You know that bunch of email addresses you cull from your customer emailing database every six months or so because they haven’t responded for a certain period of time? Don’t be hasty because those contacts may not be as dead as you think. >>