December 7, 2007 Archive

E-commerce | December 07, 2007

Holiday Dashboard allows marketers to predict shopping revenue

With Cyber Monday bringing in $4 billion online, many marketers are hopeful that a better holiday shopping season is afoot. I you're curious about how your online ad campaigns are performing so far this holiday season, look no farther that PM Digital's new Holiday Dashboard. The tool that tracks how campaigns are performing now and will even predict - based on prior years - how your revenue will shape up for this shopping season. >>

Research | December 07, 2007

IMMI: Japanese auto ads perform better

According to a recent report from IMMI, Japanese carmakers are hitting US automakers where they live: advertising revenue. According to the report Japanese ads are much better targeted than American ads and thus are performing better. >>

Search Marketing | December 07, 2007

Search tools could help marketers with campaign performance

Once a marketer has purchased paid search terms, their job is only beginning. A pair of new tools from Hitwise could make the job of the search marketer simpler, though, by offering more in-depth analysis of search campaigns. >>

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