BizReport : December 6, 2007 Archive

December 6, 2007 Archive

Advertising | December 06, 2007

Forecast: Ad outlook is improved

A revised forecast from ZenithOptimedia is a bit more buoyant that forecasts released earlier this year. According to their revised research, advertising will continue to see steady increases, especially in the US, as companies gear up for the Olympics, the 2008 elections and in Europe, Euro 2008. >>

E-commerce | December 06, 2007

Survey: Shoppers want recommendations from etailers

Online shoppers don't simply want products. According to a recent survey by Choice Stream, shoppers also want etailers to provide recommendations about products. This is another indication that adding social features - reviews, message boards, blogs - to retailing websites is a must. >>

Advertising | December 06, 2007

Marketing tool matches behaviors to users, websites

If you think online advertising is 75% luck and 25% planning you aren't alone. Many marketers feel the same way when trying to predict which websites will gain the best campaign ROI or which ad consumers will engage with or react to. A new marketing tool from Compete, Inc. may change that. >>