December 3, 2007 Archive

Email Marketing | December 03, 2007

Return Path tackles European email deliverability with 4 more providers

European email marketers may increase deliverability rates for email marketing campaigns in the New Year. That is because four more email providers have joined Return Path's "Sender Score Receiver Alliance". >>

E-commerce | December 03, 2007

comScore: Holiday spending tops $4 billion

The first official shopping week during the 2007 holiday shopping season was a good one for online retailers according to metrics firm comScore. comScore research indicates that online shopping topped $4 billion in revenue for the week of November 26th. >>

Advertising | December 03, 2007

Study: Consumers respond to direct mail online

Direct mail may have a larger response rate than advertisers think. According to a recent Vertis Communications study users who read direct mailings are more apt (21%) to respond to offers via mailers websites. >>

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