Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Research : November 14, 2007
Toys made in China off Christmas shopping lists
PriceGrabber.com’s latest Consumer Behavior Report throws up some interesting results for e-tailers, including an increased sensitivity to a product’s country of manufacture.
U.S. e-tailers need to pay special attention to where their products originate, because their customers certainly are. In fact, 69 percent of respondents to a survey by PriceGrabber.com said they will not purchase any toy products manufactured in China. U.S. manufacturers could be in for a busy holiday season with nearly three-quarters of respondents, 73 percent, preferring the products they purchase to be made in the U.S.
Report highlights include:
- 61 percent of online shoppers expect to shop and buy more online this holiday season.
- The majority of men, 37 percent, said they preferred online shopping because of the potential savings and ability to compare prices.
- The majority of women, 36 percent, liked the convenience of shopping online.
- 42 percent of males and 41 percent of females said the gift they most anticipated purchasing or receiving would be found in the Home Entertainment category.
- Overall, the most anticipated gift categories for the upcoming holiday season were Home Entertainment (34 percent), Clothing (25 percent) and Gift Vouchers (20 percent).
Tags: China, online shopping, product detail
Subscribe to BizReport
Latest Headlines
- Report: Mobile maps draw in users
- Should you rethink your gaming mindset?
- AdBrite opens to behavioral targeting
- 1 in 5 shop online in the U.K.
- Intrusive ads (still) annoy consumers
- What's the difference between Gen X and Gen Y?
- Hitwise: MySpace leads social networks but Facebook is growing faster
- Study: Teens buy online but prefer reality to the virtual world
Featured White Papers:
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.