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BizReport : Trends & Ideas : November 20, 2007
Sony’s Crackle tops with big brands
Sony Pictures’ Cackle.com, formerly Grouper, has announced advertising partnerships with major brands after its launch earlier this year.
Big brands such as Honda, Epson, Pepsi and Vodafone are flocking to Crackle.com. Why? Perhaps because of the unique content, channel sponsorship opportunities, media rich video banner ads and lack of user-generated content.
Honda’s Fit auto brand will be the main sponsor of the Shorts Channel while Pepsi will fit with the Minisode Network channel where old TV show episodes are condensed into shorter versions.
Formerly known as Grouper, Crackle.com’s advertisers also benefit from content being syndicated across large networks such as MySpace, Bebo, Facebook, AOL, hi5, WordPress and Piczo, among others.
“We started by bringing the best available content to Crackle and now some of the biggest and best advertisers are lining up,” said Mike Sitrin, Vice President of Partnerships at Crackle.com. “And by continuing to combine global advertising opportunities with the assurance that advertisers’ brands will be showcased alongside editorially chosen video content, we’re confident the big names will keep on coming.”
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