Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Research archives : November 13, 2007
Q3 Internet ad revenues jump to new high
The third quarter of 2007 has seen Internet advertising revenues soar to a new record high, according to a recent announcement from the Interactive Advertising Bureau and PricewaterhouseCoopers.
Over the first nine months of 2007, Internet advertising revenue topped $15.2 billion, up 25.3 percent over the $12.1 billion reported for the same period in 2006. All three quarters of 2007 have set new highs: Q1 at $4.9 billion, Q2 at $5.1 billion and Q3 at $5.2 billion.
“Internet advertising revenues are on an annual run-rate exceeding $20 billion, further demonstrating the industry has truly come into its own,” said Peter Petrusky, director, Entertainment, Media & Communications Practice, PricewaterhouseCoopers.
“The emergence of new platforms, including broadband video, rich internet applications, mobile, and social media promise to deliver new benefits for consumers, and create exciting new venues for marketers to realize value in digital media.”
Despite the record highs, the quarter on quarter growth isn’t huge, at just 3 percent this year compared to 2006’s 33 percent.
Tags: advertising revenue, Internet advertising, online advertising
Tweet
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- How to update programmatic strategy for 2021
- Top 3 tips for email success in 2021
- Report: Streaming services push media spending surge
- Experts predict life in 2025 will be more tech driven
- Look for virtual events, social commerce to stick post-pandemic
- Studies ID risks, impact of remote work
- What are the differences between social media platforms?
- Expert: How Covid-19 will impact merchants in 2021