BizReport

RSS feed Get our RSS feed

News by Topic

BizReport : Ecommerce : November 28, 2007


Online shopping increases 20% Thanksgiving Day

Black Friday was a good shopping day in the US for online retailers, but Thanksgiving may have been the best shopping day - at least so far - this holiday shopping season. According to metrics firm Hitwise, Thanksgiving day saw a 20% year over year increase in online shopping.

by Kristina Knight

By comparison, Black Friday traffic increase by 16%. Both numbers are strong and this could indicate a stronger than expected online shopping season.

"The increase in traffic to retail sites on Thanksgiving Day and Black Friday signals a strong online holiday season," said Heather Dougherty, director of research at Hitwise. "The big box retailers are taking advantage of their sites to heavily promote both in-store offerings and online-only specials to drive traffic even while stores are closed to capture holiday dollars."

According to Hitwise this is the fourth year in a row that shopping has peaked on Thanksgiving day. This indicates that Thanksgiving day is actually the busiest online shopping day during the busy holiday season.

Online stores with the highest traffic should come as no surprise. Walmart.com accounted for more than 15% of retail traffic, followed by BestBuy.com (8.7%) and CircuitCity.com (7%). Amazon.com (7%) and Target.com (5%) also showed heavy traffic on Thanksgiving Day.

Tags: ecommerce, holiday shopping, online shopping

Comments (0)

Subscribe to BizReport



  • del.icio.us
  • digg
  • NewsVine
  • De.lirio.us
  • blinkbits
  • BlinkList
  • blogmarks
  • co.mments
  • Fark
  • Furl
  • Ma.gnolia
  • Netvouz
  • Reddit
  • scuttle
  • Shadows
  • Simpy
  • TailRank
  • YahooMyWeb

Post a comment






Featured White Papers:

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>

Featured Magazines:

Featured Research

  • NEW! B-to-B Lead Generation Handbook
    Special $200.00 discount for BizReport readers only!
    Improve your results and the quality of your leads - download the full report right now.

Featured Financing Solution

http://www.bizreport.com/2007/11/online_shopping_increases_20_thanksgiving_day.html

 

 

Copyright © 1999-2009 BizReport Network. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.