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BizReport : Search Marketing : November 20, 2007
Nielsen, Hitwise show Google in the driver's seat
Search engines continue to fight for a larger slice of the search marketing pie, but Google appears to be firmly in the lead. According to a new report from Hitwise Google accounted for 64% of US searches in October.
That is a 6% increase year over year.
According to the report Yahoo also had a strong showing, accounting for 21.6% of all US searches. MSN's Live Search ranked third with 7% of searches while Ask.com accounted for 4% of searches.
Search engines continue to push traffic toward several key online industries. According to Hitwise, health and medical websites received 45% of their traffic from a search engine. More than 30% of the traffic to travel websites was gained from a search engine and 25% of shopping/classifieds traffic was brought in by search.
Related research from Nielsen//Netratings shows Google with a firm lead in the search realm. According to recent data from the online metrics firm, 120 million users visited a Google website in October and spent over 90 minutes there. Microsoft sites pulled in 119 million uniques, spending more than 2 hours online; Yahoo, meanwhile, accounted for 110 million unique user visits. Yahoo visitors spent an average of 3 1/2 hours on Yahoo sites.
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