BizReport

RSS feed Get our RSS feed

News by Topic

BizReport : Social Marketing : November 05, 2007


MySpace to announce new ad platform

The MySpace business model continues to evolve, and today the social networking site is due to announce a new advertising platform to allow better targeting of MySpace members.

by Helen Leggatt

myspace.gifTargeting MySpace users is a “balance of what users say, what they do and what they say they do” said Fox Interactive’s executive vice president for production and technology, Adam Bain, in a New York Times article.

To that end, MySpace is introducing a new advertising platform called “SelfServe by MySpace” to be showcased the day before an expected Facebook announcement of a similar nature.

The system, to be announced tomorrow at ad:tech, will enable advertisers to purchase, create and analyze the performance of ads, much like Google AdWords except based on display, not text, ads. A number of targeting factors will be available including geographic, demographic, gender and previous ads they have responded to.

The completion of phase one of another new advertising platform, “HyperTargeting by MySpace” is due to be announced at ad:tech tomorrow. This system allows marketers to target the MySpace audience based on their interest groups and even their profile images.

Tags: advertising platform, MySpace, social marketing, social networking, targeted advertising

Comments (0)

Subscribe to BizReport



  • del.icio.us
  • digg
  • NewsVine
  • De.lirio.us
  • blinkbits
  • BlinkList
  • blogmarks
  • co.mments
  • Fark
  • Furl
  • Ma.gnolia
  • Netvouz
  • Reddit
  • scuttle
  • Shadows
  • Simpy
  • TailRank
  • YahooMyWeb

Post a comment






Featured White Papers:

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>

Featured Magazines:

Featured Research

  • NEW! B-to-B Lead Generation Handbook
    Special $200.00 discount for BizReport readers only!
    Improve your results and the quality of your leads - download the full report right now.

Featured Financing Solution

http://www.bizreport.com/2007/11/myspace_to_announce_new_ad_platform.html

 

 

Copyright © 1999-2009 BizReport Network. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.