Martha's Circle collates niche sites for ad network

Martha Stewart Living Omnimedia Inc. (MSLO) has joined the likes of ZoomInfo and BuzzMetrics by starting an advertising network.

Called “Martha’s Circle”, the network pulls together websites and blogs with dynamic user-bases and rich content worthy of association with the Martha brand.

Advertisers looking to target content such as kids, food, home and entertaining can do so in a niche and targeted environment, said Wenda Harris Millard, media, MSLO.

Martha’s Circle is forecast to generate around 20 million ad views a month and features well known sites such as Hostess with the Mostess, Charles and Hudson, 101 Cookbooks and Style Me Pretty.

"Today's fragmented media landscape makes it challenging to reach and build meaningful connections with target consumers,” said Ruby Gottlieb, senior vice president, managing director, Horizon Interactive, who has used Martha’s Circle for Ace Hardware. Other advertisers include Bank of America and Macy’s.

Tags: ad network, niche, online advertising