Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Mobile Marketing : November 15, 2007
Marketers should engage mobiles to reach Gen-Y
Online marketers don't need to employ fancy flash-based ads or invest huge portions of their budgets in social networks to attract a younger user base. They simply need to engage the mobile audience. That is the recommendation from a recent study from InsightExpress.
The study found that 18 to 24 year old users, referred to as Gen Y, use mobile phones to take about 76% of their personal calls and over half of all young mobile users report wanting more to do than talk on their phones.
In addition to talking to their friends and family, younger users report that they use their phones to rescue them from uncomfortable situations - like bad dates or boring events.
"It's clear that as an extension of self, these omnipresent devices play a much broader role in the lives of young people, especially when it comes to interpersonal relationships, than simply voice or text communication," says Joy Liuzzo, director of mobile research at InsightExpress, in a release. "The mobile phone has apparently become like a panic button, used for 'rescue missions' in awkward social situations."
To capitalize on these areas, mobile marketers could use this trend to provide similar services that users can employ to get out of sticky situations without relying on another friend to take that call.
Tags: generation y, mobile marketing
Subscribe to BizReport
Latest Headlines
- Social network targets job seekers
- Can domain segmentation increase email ROI?
- Report: The 2008 holidays may not be as bleak
- Mobile phones take on new roles
- MRI: Email most popular online activity
- Internet access via mobile booming in Britain
- PowerReviews gives SMBs online review option
- Media6Degrees launches to public
Featured White Papers:

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:

Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.