News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Facebook shows 125% growth year over year
MySpace may be the grandfather of all social networks, but another social platform is catching up fast. According to new research from Nielsen//Netratings, Facebook posted the largest growth year over year for October.
According to the report, Facebook saw 125% growth from October 2006 to October 2007. This is likely due to the fact that Facebook only recently opened to public use; it has previously only been open to college or university students. Comparatively MySpace, which still has the largest number of users, showed only 19% growth.
The report shows MySpace now has nearly 59 million unique users compared to 49 million uniques in 2006. Facebook has 19 million uniques compared to 8 million uniques in 2006.
After the "Big Two" social networks, Classmates.com has the most unique users (13 million) but showed a decrease YoY of 2%. Windows Live Spaces is next with 10 million unique users, an increase of 32%. Rounding out the top five is AOL Hometown with 7.9 million unique users, a decrease of 15%.
Career social platform LinkedIn showed tremendous growth year over year (189%), growing from just over 1 million users in 2006 to more than 4 million in 2007.
With social networks showing continued strength, online marketers would do well to take notice of the trend. Social marketing efforts are beginning to take higher precedence among online advertisers but knowing where to advertise is very important. Following the growth trends among the different platforms will help when planning a campaign.
- Study: Retailers aren't ready for next-gen tech
- Expert Advice: Invest in Near Field Communications
- Top struggles for email marketers
- Campaigner suggests marketers reset campaigns not just clocks
- Brands: How to use in-memory tech to increase personalization
- Study finds mobile payments high on consumers' minds
- Does Facebook really pose a threat to YouTube?
- In a digital age Out of Home advertising memorable and complementary
Featured White Papers
- CRM and Marketing Automation Integration for the Ultimate ROI
The number of companies using marketing automation will increase by 50% by 2015, according to research from Sirius Decisions. But...
- The 5 Worst Things a Creative Can Say
Among the common phrases used in creative services teams there is a group that are deceptively harmless because we hear...
- 5 Ways to Ensure your Social Brand Gets Noticed
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to...
- How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn...
- How to Create a More Social Business
Download this whitepaper to learn about the current state of social media adoption and see where the most innovative companies...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...