Eyeblaster offers 60 ad-enabled games

Casual gamers may have a surprise the next time to log on to a favorite game. That is because gaming platform Eyeblaster has more than 60 casual games that are advertising enabled.

by Kristina Knight

“This is creative use of our existing technology that goes beyond interstitial advertising,” said Ran Cohen, vice president of product planning for Eyeblaster. “It also gives developers the ability to continually keep game play fresh.”

This isn't the only milestone that Eyeblaster has surpassed. In Q3, the company showed 40% growth in video impressions over Q2.

With more users logging on to play games, it is understandable that advertisers are developing new ways of engaged the audience. According to a recent eMarketer report, in-game advertising is expected to show CAGR growth 23% by 2011. If that percentage is met, in-game advertising could reach more than $2 billion.

Primarily thought to be a young man's pastime, online games have been found to be attracting more women in the coveted 18-35 age demographic.

One popular game on the Eyeblaster platform is "The Price is Right". The game is modeled after the long-running television game show and offers advertisers embedded ads that aren't in the obvious places, which means users might see the ads as part of the game rather than an overt advertisement.