Channel Intelligence, Shopping.com team for better user experience

For shoppers, finding the right product at the right time online can be an exercise in frustration. Items may be sold out, websites may be hard to navigate and a myriad of other problems may arise. Channel Intelligence and Shopping.com are teaming up to help shoppers better navigate the web, which could lead to better revenues for ecommerce hubs.

by Kristina Knight

“Teaming up with Channel Intelligence helps further our mission to help consumers everywhere easily find, compare and buy anything online in less time and for the best value,” said Josh Silverman, CEO for Shopping.com. “We look forward to continuing to develop this sales channel through our work with Channel Intelligence.”

The partnership will allow Shopping.com to integrate different retail site's information, which should allow users to find items faster. Data from ecommerce hubs in the US, UK, Australia, France and Germany will be integrated with the deal.

Rob Wight, president and CEO of Channel Intelligence said, “CI is leveraging its market leadership position and is working with Shopping.com to bring the same capabilities now widely available in the U.S. to several countries around the world where retailers and manufacturers can benefit from providing product information and where-to-buy data that’s accurate and up to date to those consumers who are searching online.”

As e-tailers head into the busy holiday shopping season, this integrated information will become even more important for retailers. While many online shoppers are choosing to buy gift cards for those on their lists, even more will want very specific items. With the online holiday spend expected to reach $33 billion in the United States, retailers who include their information on a shopping comparison site are likely to have much greater revenue than those who go it alone.