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BizReport : Trends & Ideas archives : November 26, 2007

CCC, Newstex partner to license rights to blogs

A recent agreement between Newstex, an online aggregator service and the Copyright Clearance Center (CCC) could change the way consumers - and advertisers - look at blogs. The partnership would allow content creators to easily copyright their blogs, making the blog more valuable.

by Kristina Knight

"Blogs have become critical sources of information for CCC's customers—those decision makers who need to share up-to-date news and insights with colleagues, customers and business partners," said Bill Burger, CCC's Vice President of Marketing. "Now we're making it easy for them to use blog content in a host of uses beyond simple linking."

To begin with, "newsworthy" blogs covering health, news, business, technology and even the law will have their rights made available.

Why is this something to watch?

As more blogs are created and more users log on to favorite blogs, advertisers are also beginning to take notice of these content sources.

Newstex President Larry Schwartz said, "This agreement exposes the blogs we represent to a wider audience. It's critical that we not only deliver information quickly, but also enable rapid sharing of content while supporting bloggers' copyrights. CCC's licensing services round out the content use cycle and provide great efficiencies for our customers."

The deal could also help bloggers see royalty income from companies who use their content in other content sources - newsletters, research, white papers and other platforms.

Tags: blog advertising, blogs, user generated content

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