British consumers front of Christmas queues

Compared with October, the first three weeks of the traditional Christmas online buying calendar has already seen a big rise in traffic in some countries.

According to comScore’s recent data the U.K alone has already experienced a rise of 23 percent in vists to secure web pages.

France is up just 18 percent on October, and Germany is down 10 percent, partly due to recent transport and public services strikes.

“Over the next few weeks, we would not expect to see a huge increase in the number of online shoppers – they are already there – accounting for 70 percent of the total European online population,” said Bob Ivins, comScore EVP of European Markets, in a recent release. “But what we will see is a significant increase in the frequency of shopping online, and an increase in the conversion of browsers to buyers, which ultimately means more online sales this Christmas.”

Tags: Christmas, comScore, France, Germany, online shopping, U.K