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BizReport : Ecommerce archives : November 26, 2007

"Black Friday" strong for American e-tailers

Consumers aren't waiting until the last minute to try online shopping this year. According to online metrics firm comScore, e-tailers saw an increase in shoppers - and spending - on Black Friday 2007 compared to Black Friday 2006.

by Kristina Knight

Black Friday saw online retail sales of more than $500 million, up 22% from Black Friday 2006. American Thanksgiving Day saw sales of about $200 million, an increase of 29% from 2006.

comScore Chairman Gian Fulgoni said, “Online spending on Black Friday has historically represented an early indicator of how the rest of the season will shake out. That the 22-percent growth rate versus last year is outpacing the overall growth rate for the first three weeks of the season should be seen as a sign of positive momentum."

What does this mean for Cyber Monday?

comScore is predicted more than $700 million will be spent online Monday, November 26, 2007. If that happens, it will be the largest single-day spend on record.

Meanwhile, shoppers in Europe are also turning to the Internet. comScore reports online shopping activity increased in the UK (23%) and France (18%) during the first three weeks of November. In Germany, however, shoppers haven't turned to online venues and the country actually shows a 10% decrease in online shopping for the third week in November.

Tags: e-tailing, ecommerce, online shopping

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