Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Research : November 07, 2007
Ads, not subscription fees, say Internet users
Consumers would rather tolerate advertising on websites than pay for access to content, according to a recent U.S. Direct Marketing Association study.
Almost three-quarters of 1,000 U.S. adults surveyed by ORC International for the DMA’s study said they favored viewing ads as opposed to paying a fee to access online content.
Just 10 percent visited sites that charged a subscription or per-download fee. "The verdict is in - consumers have overwhelmingly responded to an open internet supported by relevant advertising," said DMA president and CEO John A. Greco, Jr.
When asked if they were aware that web companies tracked users and collected information for behavioral targeting 70 percent said yes. The remaining 30 percent was made up of mostly non-Internet users.
Websites are increasingly dropping their subscription charges in the hopes of attracting more users while making up for the loss in income with an increase in ad revenues.
Tags: ad-supported, DMA, online advertising, subscription fee
Subscribe to BizReport
Latest Headlines
- Internet TV viewership rises
- HP Labs questions effectiveness of viral marketing
- AdWords adds new geographic report
- MerchantCircle launches B2B solution for local marketers
- Report: Specific Media reaches more MVC's than competitors
- Study: Willingness to buy is most important factor
- Ipsos Mendelsohn: Use mobile to target rich
- Online social networking? What's that?
Featured White Papers:
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.