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BizReport : Search Marketing : November 12, 2007


ABCSearch inks deal with Yahoo

Pay per click search engine and Internet advertising business ABCSearch today announced a search-distribution deal with Yahoo. The alignment will give Yahoo advertisers better access to various markets.

by Helen Leggatt

abcsearch%20logo.gifYahoo advertisers can expect better access to Canadian, New Zealand, Australian and Indian sponsored-search listings after the recently announced deal.

"Both ABCSearch and Yahoo! are trusted brands which together form the ideal landscape for Yahoo! Advertisers giving them more exposure to users through a more diversified set of vertical publishers," said ABCSearch CEO Daniel Yomtobian.

Sponsored-search listings will soon begin appearing across ABCSearch’s network of niche directories and targeted search engines which, between them, generate around 5 billion searches a month. The increase in reach should prove an enormous boon to Internet advertisers looking for high quality results as opposed to high quantity.

Tags: ABCSearch, search marketing, sponsored-search, Yahoo










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