RSS feed Get our RSS feed

News by Topic

BizReport : Search Marketing : November 12, 2007

ABCSearch inks deal with Yahoo

Pay per click search engine and Internet advertising business ABCSearch today announced a search-distribution deal with Yahoo. The alignment will give Yahoo advertisers better access to various markets.

by Helen Leggatt

abcsearch%20logo.gifYahoo advertisers can expect better access to Canadian, New Zealand, Australian and Indian sponsored-search listings after the recently announced deal.

"Both ABCSearch and Yahoo! are trusted brands which together form the ideal landscape for Yahoo! Advertisers giving them more exposure to users through a more diversified set of vertical publishers," said ABCSearch CEO Daniel Yomtobian.

Sponsored-search listings will soon begin appearing across ABCSearch’s network of niche directories and targeted search engines which, between them, generate around 5 billion searches a month. The increase in reach should prove an enormous boon to Internet advertisers looking for high quality results as opposed to high quantity.

Tags: ABCSearch, search marketing, sponsored-search, Yahoo

Subscribe to BizReport



Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.