BizReport : November 29, 2007 Archive

November 29, 2007 Archive

Research | November 29, 2007

Business strategy should include engagement

A new study has found that businesses are increasingly looking to social networking and user-generated channels to improve their levels of customer engagement. >>

Research | November 29, 2007

Product videos increase purchase satisfaction

If satisfaction is the difference between expectation and service received, then there are a whole lot of unsatisfied online shoppers in the U.K. at present. >>

E-commerce | November 29, 2007

Shoppers: online hubs lack "experience"

Online shopping hubs may be missing out on a large chunk of revenue this holiday season. According to a recent study from Future Now, e-tailers are focusing too much on innovation instead of focusing on the customer experience. >>

Advertising | November 29, 2007

Eyeblaster offers 60 ad-enabled games

Casual gamers may have a surprise the next time to log on to a favorite game. That is because gaming platform Eyeblaster has more than 60 casual games that are advertising enabled. >>

Viral Marketing | November 29, 2007

Spotzer upgrades ready-made ad offerings

Do-it-yourself ad creation may have gotten a touch simpler with an upgrade offered by Spotzer. The online ad company offers ready-made video ads for small and medium sized business who could not otherwise afford video ads. >>

Trends & Ideas | November 29, 2007

Monetize PDF content with CPC ads

Yahoo and Adobe Systems have partnered to power a new revenue-making advertising service that will monetize Portable Document Format content. >>