November 27, 2007 Archive

Research | November 27, 2007

Study: Product tours increase sales conversion rates

A recent study by Coremetrics, on behalf of SellPoint Inc., discovered that on-demand video tours of products can greatly increase sales conversion rates. >>

Ecommerce | November 27, 2007

Mercedes-Benz embraces rich media

Mercedes-Benz has re-designed its websites with rich-media content with the aim of making them more customer-friendly and sales process-oriented. >>

Latest Headlines

Retrevo: Social media an obsession for some
Experian segments mobile users by behavior/attitudes
Keyword Competitor offers daily keyword updates
Avast identifies malvertising strain
Twitter pushing upstream news content - just barely
Price comparison website launches iPhone app
Gen Y to lead shopping recovery
comScore, VideoEgg: Online video lifts brand

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