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BizReport : November 23, 2007 Archive

November 23, 2007 Archive

Ecommerce | November 23, 2007

Online shoppers active on Gray Thursday

Not content with waiting for Black Friday to get their bank account back in credit, more and more online businesses are pushing for Thanksgiving Day sales. >>

Email Marketing | November 23, 2007

10 tips for successful holiday email campaigns

There’s much that marketers can be doing right now to ensure a smooth and successful holiday marketing campaign, and email is an easy channel to plan ahead for. >>

Research | November 23, 2007

Are widgets the future for online marketers?

At least one online advertisers says yes, widgets are the future. Michael Brown, CEO of HealthPricer, an online comparison shopping engine, says widgets advertise more effectively to consumers. >>

Ecommerce | November 23, 2007

comScore shows an early surge in holiday shopping

Online shoppers in the US haven't been waiting until Black Friday to shop for holiday gifts. Metrics firm comScore shows an early surge in holiday shopping as more consumers try to beat the holiday rush. >>

Trends & Ideas | November 23, 2007

Q4 Sales offers transition information on consumers

Can past consumer behavior predict future consumer behavior? The short answer is yes and it seems to have been proven with the increasing number of targeting methods based on prior actions taken online. >>